Festival & Special Events Management, 5e (eBook) Course_BDMC210 AU Course: 20SMGB423

AU Course: 20SMGB423

regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists

or print supplements that may come packaged with the bound book

Edition: 11

including Web3 When Epic Content Marketing was first published eight years ago

Festival & Special Events Management, 5e (eBook) Course_BDMC210 AU Course: 20SMGB423Overview: Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. ISBN: 9780730300069 Edition: 5 Publisher: Wiley Format: Digital AU