Good to Great blue cover Seize the initiative and never

Seize the initiative and never relinquish it

After Japan's surrender in 1945

There have been many marksmen

and roadside bomb attacks

Turabian first put her famous guidelines to paper

Good to Great blue cover Seize the initiative and neverBuilt to Last, the defining management study of the '90s, showed how great companies triumph over time and how long term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? Are there those that convert long term mediocrity or worse into long term superiority? If